{"id":58117,"date":"2025-03-24T17:48:09","date_gmt":"2025-03-24T16:48:09","guid":{"rendered":"https:\/\/dev.diamantrad.com\/?page_id=58117"},"modified":"2025-03-24T17:52:32","modified_gmt":"2025-03-24T16:52:32","slug":"why-diamant","status":"publish","type":"page","link":"https:\/\/www.diamantrad.com\/en-GB\/why-diamant\/","title":{"rendered":"Why Diamant"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/www.diamantrad.com\/wp-content\/uploads\/2025\/03\/diamant-mahon-loop-1.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n<div class=\"lazyblock-cover-text-Z1KcJ7o wp-block-lazyblock-cover-text\"><div class=\"covertext container py-5 d-flex flex-column colorscheme-dark justify-content-center\" id=\"covertext-Z1KcJ7o\">\r\n  <div class=\"lazyblock-inner-blocks\">\n\n<h2 class=\"wp-block-heading\">Why Diamant?<\/h2>\n\n<\/div>\r\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"lazyblock-nncontainer-2clmBO wp-block-lazyblock-nncontainer\"><div class=\"section-standard\">\r\n  <div class=\"container\" id=\"container-2clmBO\">\r\n    <div class=\"row\">\r\n      <div class=\"col py-4 py-lg-5\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<h2 class=\"wp-block-heading\">Ride ahead. Ride a head.<\/h2>\n\n\n\n<p>We strive for innovative products, patents, and being the pioneer of the next big development. But true innovation happens when products become a better version of themselves. We don\u2019t blindly follow every trend, nor do we implement every new smart component. We develop bikes that offer lasting and meaningful functionality.<\/p>\n\n\n\n<p>Learn more about our development approach here.<\/p>\n\n<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-nncontainer-ZLKGXX wp-block-lazyblock-nncontainer\"><div class=\"section-standard\">\r\n  <div class=\"container\" id=\"container-ZLKGXX\">\r\n    <div class=\"row\">\r\n      <div class=\"col py-4 py-lg-5\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<h2 class=\"wp-block-heading\">Clever Tech: Clever first before smart<\/h2>\n\n\n\n<p>We develop our own frame technology, and we take very conscious decisions about how our bikes should function \u2013 not only today, but also next week, next year, and ten years down the bike path. Next week, you\u2019re going on a bike trip. Next year, you want a different handlebar. And in ten years, you\u2019re still looking for compatible spare parts when the original equipment is maybe not available anymore.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For some time, we made the same mistakes as many manufacturers. Today, we design our frames with durability and variability in mind.<\/li>\n\n\n\n<li>Less proprietary. More open.<\/li>\n\n\n\n<li>Less complex. More functional.<\/li>\n\n\n\n<li>Your local bike mechanic ought to repair your next bike easier and more intuitively than the previous one.<\/li>\n\n\n\n<li>You ought to find standard spare parts anywhere.<\/li>\n\n\n\n<li>The most relevant equipment of the most established accessory brands ought to fit optimally in most use cases.<\/li>\n<\/ul>\n\n\n\n<p>Maybe you\u2019ll wait one, two, three years longer for the most recent e-bike drive or the newest fancy feature. Maybe some tech we will never offer. We don\u2019t jump on every bandwagon. There\u2019s so many of them anyways. Instead, we want you to feel certain that someone thought it through when something new is coming. That\u2019s what a Clever Bike is to us: Simply a very good bike.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a role=\"button\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.diamantrad.com\/en-GB\/bikes\/\">Find your very good bike<\/a><\/div>\n<\/div>\n\n<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-nncontainer-Z12OzA8 wp-block-lazyblock-nncontainer\"><div class=\"section-standard\">\r\n  <div class=\"container\" id=\"container-Z12OzA8\">\r\n    <div class=\"row\">\r\n      <div class=\"col py-4 py-lg-5\">\r\n        <div class=\"lazyblock-inner-blocks\">\n\n<h2 class=\"wp-block-heading\"><strong>Since 1885 a brand you can trust<\/strong><\/h2>\n\n\n\n<p>In the bicycle industry or elsewhere, only a few brands have been around as long as we have\u2014140 years! We may not be a hipster brand, but<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>time and again, we rank among the top 3 or top 5 when people are asked which brand they value most for quality, fairness, and price-performance, and<\/li>\n\n\n\n<li>we are known for reliability, a commitment to environmental sustainability, and customer satisfaction.<\/li>\n<\/ul>\n\n\n\n<p>After 140 years, trust is no longer just given\u2014it\u2019s earned. For over a century, we have taken on the challenge of upholding our name. Sometimes, things go wrong for us too\u2014that\u2019s only human and honest. But when that happens, we are passionate about making it right.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a role=\"button\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.diamantrad.com\/en-GB\/tests-awards\/\">See what others say<\/a><\/div>\n<\/div>\n\n<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div><\/div>\n\n<div class=\"lazyblock-nncontainer-Z206L26 wp-block-lazyblock-nncontainer\"><div class=\"section-light\">\r\n  <div class=\"container\" id=\"container-Z206L26\">\r\n    <div class=\"row\">\r\n      <div class=\"col py-5 py-lg-6\">\r\n        <div class=\"lazyblock-inner-blocks\">\n<div class=\"wp-bootstrap-blocks-row row mb-0 gx-5\">\n\t\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<div class=\"wp-block-image mb-3\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"117\" sizes=\"auto, (max-width: 117px) 100vw, 117px\" src=\"https:\/\/www.diamantrad.com\/wp-content\/uploads\/2025\/02\/icon-handgefertigt.svg\" alt=\"Icon Handgefertigt\" class=\"wp-image-36204\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Handmade in Germany<\/h3>\n\n\n\n<p class=\"has-text-align-center\">You are buying a bike that has been assembled in our main factory in Hartmannsdorf.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<div class=\"wp-block-image mb-3\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"117\" sizes=\"auto, (max-width: 117px) 100vw, 117px\" src=\"https:\/\/www.diamantrad.com\/wp-content\/uploads\/2025\/02\/icon-design.svg\" alt=\"Icon Design\" class=\"wp-image-36214\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Design excellence<\/h3>\n\n\n\n<p class=\"has-text-align-center\">We design our bikes with attention to detail. Your bike has won design awards.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<div class=\"wp-block-image mb-3\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"117\" sizes=\"auto, (max-width: 117px) 100vw, 117px\" src=\"https:\/\/www.diamantrad.com\/wp-content\/uploads\/2025\/02\/icon-haendler.svg\" alt=\"Icon Haendler\" class=\"wp-image-36224\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Experienced dealers<\/h3>\n\n\n\n<p class=\"has-text-align-center\">When you buy, you get personalised advice. If something goes wrong, experienced mechanics will repair your bike.<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<div class=\"wp-block-image mb-3\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"117\" height=\"133\" sizes=\"auto, (max-width: 117px) 100vw, 117px\" src=\"https:\/\/www.diamantrad.com\/wp-content\/uploads\/2025\/02\/icon-garantie.svg\" alt=\"Icon Garantie\" class=\"wp-image-36234\" style=\"object-fit:cover;width:100px;height:100px\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">More than 40 years warranty<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Your frame should last a lifetime &#8211; just like a diamond. We wish you a long life.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"slim_seo":{"title":"Diamant - Ride a head. Ride ahead. Simply very good bikes.","description":"Find out why Diamant has stood for quality and passion since 1885: Innovation, tradition and design united in every bike. Without risk. Discover diamond now."},"footnotes":""},"class_list":["post-58117","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/pages\/58117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/comments?post=58117"}],"version-history":[{"count":0,"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/pages\/58117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.diamantrad.com\/en-GB\/wp-json\/wp\/v2\/media?parent=58117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}