You’ve scanned a postcard, haven’t you? We hope you had a great time getting to know Diamant a little already. Here are four key reasons why adding our bikes to your portfolio is a clever move.

(1) Unique products cleverly simplify your workshop and sales process

Diamant bikes are built on CleverTech—a design philosophy that embraces open standards and simplifies both sales and service.

✔ Easy customization – No proprietary parts if they complicate upgrades or repairs.
✔ Accessory-friendly – Designed in close exchange with our partners at Ortlieb, MIK, and Abus to fit top-selling gear straight out of the box.
✔ Faster builds, easier service – Less time assembling, more time selling.

Our bikes make it easy to set up, change, and replace ergonomic components and those that endure wear-and-tear. Designed for versatility and fast reorder availability, a much smaller set of SKUs also occupies less space in your storage.

Fewer headaches, better margins, happier customers.

(2) One of Germany’s most trusted bike brands from 1885 until today

In cycling or anywhere, few brands can say they’ve been around for 140 years—but we can. We’re maybe not the hippest brand out there. But we are

✅ Ranked among the top 3 to 5 in Germany in multiple consumer surveys for quality, fairness, and value.
✅ Known for reliability, sustainability, and customer satisfaction.

Trust isn’t given—it’s earned. And Diamant has earned it for over a century. It only works because we continue to feel passion for what we do. Take a look at this table which is filled with the opinions of German consumers – and which we proudly show to our German consumers.

Enjoy more loyal consumers!

(3) Seamless integration with the best supplier system out there

Diamant is part of Trek. There’s no need for a separate B2B system for Diamant. You continue to use what you know for all orders and service requests.

💡 No extra logins. No new processes. No hassle.
💡 Same system, same support, same account managers as Trek.
💡 Continuous dealer training with a dedicated Diamant brand school in Trek U, starting March 27^th.

A new brand without the learning curve. We will speak your language from day 1. You can just focus on creating value for your customers.

Let’s work together!

(4) Comprehensive professional toolset to present Diamant in store and online

We provide everything you need to present Diamant in-store and online:

📌 High-quality POP materials for your showroom and windows.
📌 Photos & videos for social media and marketing.
📌 Curated ad assets for the most common advertising channels.

Even better? We love to reinvent the wheel (and probably we did with one of our new bikes), but we don’t need to do things our way if you already have got an awesome solution. Most of it integrates seamlessly with Trek’s display systems—so no need to start from scratch.

All materials come with guidelines and recommendations to help you understand the brand and our message fast. This will swiftly turn you and your sales crew into confident brand ambassadors. Ask your territory manager about guidelines that you’re missing.

Get your store shining like a diamond!