Diamant
Movement is our fixed point
Bewegt seit 1885
Our company was first founded in 1885. We are Germany’s oldest bicycle manufacturer. Diamant is also the only major bike brand from Eastern Germany. Our bikes enable people to reach and achieve more. More mobility. More places. More activity. More feelings. More quality. More freedom.
Movement is our fixed point. Time keeps moving us, but we keep moving time and people. Moving people – that’s creating excitement. Moving things – that’s creating change. Moving thoughts – that’s creating guidance.
And what about you? Get riding. Get moving. Be the face of some human change. Be someone’s gem. That’s what we build our bikes for. Simply very good bikes with our unique blend of function, refinement, legacy, and progress. And to make a bold statement: We are quite good at that. Not convinced? Try it out!
Heartmade in Hartmannsdorf
We are more than 400 very normal, very down-to-earth people. But we are all passionate about your Diamant making you shine while you ride.
That‘s us. More than 400 very normal, very down-to-earth, very honest people that work in a small village a stone-throw away from Chemnitz. Some work with us for more than 40 years. Some are here for just a short period. Truth be told, not all of us are passionate cyclists. But we are all passionate about you falling in love with the Diamant you ride. That gives us satisfaction, joy, and pride. And did you know? Chemnitz was an epicenter of the German cycling industry in the early 20th century. Of all that, only Diamant is left. We represent and evolve the legacy of our beloved home. So, even if on some days it’s just a job: We identify with what we do, and our bikes are ambassadors of who we are. To go this subtle but meaningful step from ‘handmade’ to ‘heartmade’.
We are German, but human
Quality, technology, engineering – we embody these German values. But we add our note of human warmth and empathy so they fulfill their reason: to move people who move things.
‘Made in Germany’ stands for quality and expertise, and for excellence in engineering and technology. Of course, Diamant also wants to embody these values. Yet for us, movement is far more than just a cold, technical construct. Bikes are for people – and people have dreams. They want to overcome weaknesses, illnesses or a lack of self-confidence. They want to experience freedom and achieve their goals. Specifications and features must therefore be more than ends in themselves. They have a reason: to move people who move things.
We are the cool face of the other Germany
We are Eastern German. Our biography is a long tale of searching for freedom. We will not change the world. But we can give you more comfort in yours. And it doesn’t have to be boring.
Our story goes beyond age and achievements. We are Eastern German. And therefore, our DNA reflects the eternal human quest for freedom and for better living in a world of constraints. We built bicycles to expand our free space while we were restricted by the Wall.
Our walls are no longer physical, but we are still there to tear down constraints and boundaries. To take a different perspective. To break the prejudice. To make us move again. And you. No, we cannot change the world. But we can give you more comfort in yours. And it doesn’t have to be boring either.
Brand with heritage, not heritage of a brand
We are old. But there’s not value in being old if that’s all you got. We have history today because we’ve always been modern.
We invented the modern bicycle chain with double rollers. The first German cyclists to wear the yellow jersey and to become World Champions, they rode on Diamant. And we also introduced the second modern e-bike to serial production in the early 1990s. But heritage is static. The present needs movement. And we are much, much more than just another old brand with a suitcase full of historic anecdotes. When our past was still our present, we set out to meet the challenges of those times. We are just as young as we are old. And development is our legacy. We still dare to break our own conventions.
We are more than the heritage of brand. We are a brand with heritage.